Landing Pages became popular around 2015 and continue to work as one more tool to connect to potential clients. I am continually looking for ways to increase my conversion rate, but first things first. What is a Landing Page?
A Landing Page is simply a page focused to one call to action without the distractions of a menu or sidebar. It is a way to focus your traffic to a specific desired response.
You may create three different landing pages to see which one generates the best response. What works for one group of people may not work for another. Your prime focus is to convert visitors into leads. Your goal is to give something valuable enough that visitors would freely give their information to receive. Both parties are winning.
A Few Fresh Tips
- Focus your offer to a specific audience
- Simple, clear and engaging headline
- Give just enough information
- Connect to visitors emotions
- Have a specific call to action
- Assure your visitor you are authentic and legitimate
- Believe in the value you are offering
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